Audemars Piguet

"The maison that made steel a luxury material."

History

Founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux, AP remained a niche complicationist until Gérald Genta's Royal Oak (1972) — a stainless-steel sports watch priced higher than gold dress watches of the era. It is now one of the most coveted luxury sport watches.

Cultural significance

To break the rules, you must first master them. — house motto.

Founded: 1875
City: Le Brassus
Tier: haute horology
Signature: Royal Oak, Royal Oak Offshore, Code 11.59

References indexed

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Audemars Piguet

Royal Oak 15500ST

The watch that made steel cost more than gold.

From

€35,000

appreciating